Research Summary

At the beginning of this year, I did not have much knowledge surrounding music videos. That being what makes a good one, what kind of styles they could be, let alone how to set up equipment to be able to film one! I completed many different types of research including the following; looking at already existing, professional music videos, looking at example from previous students from the years before me, asking questions to members of my target audience seeing their opinion of what makes a good/bad music video, seeing which style of video is the most popular and finally, I set up questionnaires/surveys asking people what types of videos they like to see/would enjoy the most.

Overall, research has helped me hugely in many aspects of this year; with how plan my video, what to put in it and how to use and what equipment to use when actually making it. The process of research was to allow me to gain more of an insight into the making of a music video. From doing research I have discovered many things to do with the success of both my advert and digipak(i.e. what they should look like) how a successful music video is made, what things to not include in my video, how to set up and film so that the lighting and camera settings are correct and finally how to cut and edit a video, including adding after effects.

Research Into Directors

  1. Alex Courtes and Martin Fougerol

Alex and martin are duo music video directors who have worked with the likes of Kylie Minogue, U2, Foo Fighters, Snow Patrol, Kaiser Chiefs and many more. In 2005 they won a Grammy Award for the Best Short Form Music Video category for a song by U2. They have recently split however still direct on their own.


2. Michel Gondry

Gondry is a French director, screenwriter and producer. He has been notice for his inventive sense of style and manipulation of mise-en-scene. He has won an academy award for best original screenplay on a film which is often ranked as one of the greatest films of the 2000’s. He is well known for music collaborations with many well known artist such as; The White Stripes, The Chemical Brothers, Radiohead and Beck.


3. F. Gary Gary

An American film and music video producer, director and actor. He has directed videos for Usher, Dr.Dre, Whitney Houston, R.Kelly, Jay Z and Rick Ross. He has directed and even starred in films such as The Italian Job, Straight Outta Compton, The Negotiator, The Sea Of Trees and is currently directing The Fate Of The Furious.


4. Mark Romanek

Romanek directed the most expensive music video of all time, Michael & Janet Jacksons’ ‘Scream’. His other most notable music videos include Johnny Cash – Hurt, Bedtime Story – Madonna and Closer – Nine Inch Nails. His work has won 20 MTV Video Music Awards, including Best Direction for Jay Z’s 99 Problems and he has also won three Grammy Awards for Best Short Form Music Video, which is more than any other director has won.















Research Into Broadcasting Platforms:


Spotify was launched in October 2008. In September, 2010 it was recorded that it had around 10 million users, 2.5 million of these had paid for the premium subscription. As of March 2016, it had close to 100 million users worldwide. I is one of the current most popular music broadcasting platforms. Spotify can be accessed on iOS, Android, Samsung, Windows Desktop, Mobile and Phone, PlayStation 3&4 and some Smart TV’s. Spotify is free for users however they will have advertisements in between their songs. However if they pay for ‘Spotify Premium’ they can enjoy their music add free. It allows users to search for songs, artists, albums and create their own playlist. Some artists do not want their music on Spotify for example Taylor Swift, who believes that since she did the hard work of producing the music, people should have to pay for it. Her music can be accessed when users have paid for the premium subscription.